Social media is a powerful marketing tool for businesses of all sizes. When used correctly, social media can help you build relationships with your clients and customers, and create a loyal following. One question that business owners often ask is whether or not they should post personal content on their business social media accounts. The answer is yes – but only if the content is related to the business in some way.
Social Media for Business
When you are using social media for business, it’s important to remember that all of your content should relate to your business somehow. This means that you shouldn’t post personal content on your business social media accounts unless there is a clear connection to your business’ message, products, and/or goals. For example, if you take a trip related to your business or if you can relate your family to your business in some way, it can be beneficial to post some personal content.
When you’re taking a business trip, it can be helpful to post some personal content that is related to your business. For example, if you’re visiting a new city for work, you might post a photo of the skyline or a selfie in front of the company’s building. This type of content can help your followers feel connected to you and your business.
Work/Life Balance
Another great way to post personal content that is related to your business is to share photos and stories from your family life. For example, if you have children, you might share a photo of them posing with one of your products or services. Or, you might post a story about a time when they helped you out with your business. By sharing personal content that is related to your business, you can enhance the relationship you have with your clients and customers.
However, if you’re just posting personal updates about your life, it may be best to keep those updates on your personal social media accounts. By doing this, you’ll be sure to avoid any confusion about which account is for business and which account is for personal use. Ask yourself the following questions if you are unsure whether to post personal content to your business page:
What’s the impact of my personal reputation on my company? Do I want my firm to be based on my personal image?
Do the target audiences for my personal brand and company brand overlap?
Is there anything I should be disclosing on a personal and professional basis? Are each of my audience’s demands for information similar or very distinct?
Is it worth my time to provide personal updates with my company’s audience?
Behind the Scenes
Filming behind the scenes content can be a great way to show your clients and customers how the magic happens. When you’re filming this type of content, it’s important to make sure that you’re being authentic and transparent. This means that you should be willing to share both the good and the bad moments with your followers. For example, if you’re filming a video about how your company creates its products, you might show a clip of the team working on a prototype that didn’t turn out well. By being transparent and authentic, you’ll show your followers that you’re genuine and trustworthy.
When it comes to social media marketing, there are no hard and fast rules. The best approach is to experiment with different types of content and see what works best for you and your business. You may find that certain types of posts are more successful than others, so it’s important to stay flexible and keep an open mind as you develop and maintain your social media marketing strategy.
